Nov 23 2009
Pendleton, Oregon —The Pendleton Round-Up and Fox Sports Network announced today the creation of “LET ‘ER BUCK – A Century of Western Tradition.” The 13 week television series will air nationally on Fox Sports Network, fall, 2010 and will document the tradition, history, and future of one of America’s most respected and prestigious western and rodeo events.
September, 2010 will mark the 100th anniversary of the Pendleton Round-Up. LET ‘ER BUCK – A Century of Western Tradition will capture its historic past, feature the current excitement of the present and provide a look toward the future. The rodeo events and current cowboy champions will be featured throughout the seven original episodes.
“We’re thrilled to bring the Pendleton Round-Up and Let ‘Er Buck to our audience. FSN is proud to be a part of this centennial event,” said Josh Oakley, Manager of Acquisitions, FOX Sports Net.
The Pendleton Round-Up Association will be the Executive Producer of “LET ‘ER BUCK – A Century of Western Tradition.” ensuring the essence of the event is captured in the most compelling way possible.
Randy Severe, President of the Pendleton Round-Up Association, said today, “We are both honored and extremely excited to be able to introduce the Pendleton Round-Up to every community in every corner of the US. We always knew our Round-Up was something very special and considered a “must see” in the rodeo and western community. We cannot thank Fox Sports Network enough for providing the opportunity to showcase this very special event to millions throughout the country.
Severe adds, “The Round-Up will celebrate its 100th year in 2010. Our board of directors clearly appreciates the deep history and tradition of this “Old West” event, but at the same time recognizes the need to bring it into the 21 century to ensure its growth and success for the next 100 years. Producing our own series to air on national television will make that happen.
Watch for “LET ‘ER BUCK – A Century of Western Tradition” on FSN, Sundays 10:30 am ET/PT, beginning October 3rd, 2010.
Nov 26 2009
Jane Proctor writes…
Congratulations on the Fox Broadcast starting in 2010. Kudo’s to the Round-up Board of Directors for the insight of bringing the history of the Round-up to the rest of the nation! I look forward to watching this exciting show.