…or enjoy what you missed if you could not attend?   Here are a couple of ways you can

Check out the re-airing of Oregon Public Broadcasting (OPB) “Pendleton Round-Up: The Wild West Way”.  The re-airings will occur on Thursday, November 4, 2010 at 9 to 10 PM and Wednesday, November 10, 2010 at 1 to 2PM.

Also remember that the Round-Up action of 2010 is featured in Wrangler’s “Let’er Buck” a six part made for TV series featured on the Fox Sports Channel nationwide.   Air time for each show is 10am on Sunday’s with a re-air on Fridays at 4PM.  This six part series is airing right now and will repeat all six shows starting on November 21, 2010.

In the cases of both these shows check your local listings for stations that carry OPB or Fox Sports Network.

Category: News & Updates

Portland, Ore. – SeaPort Airlines announces the addition of three round-trip flights between Pendleton and
Portland this week to accommodate a growing number of passengers as Round-Up progresses. The flights
will give last minute visitors or those opting not to drive an opportunity to still fly in for the week’s festivities.

With flights filling up between Pendleton and Portland at their regularly scheduled times on September 15th,
17th and 19th, an additional round-trip has been added for each of the listed days to facilitate last minute
travelers. Passengers can book flights departing Portland on Wednesday, September 15th at 5:30pm, Friday,
September 17th at 2:30pm, and Sunday, September 19th at 3:00pm. Flights departing Pendleton will be
scheduled for these dates at 6:35pm, 3:45pm, and 4:15pm, respectively.

Want to fly into Pendleton for the day, but can’t make a reservation at a single hotel in the town? SeaPort is
now offering its customers the opportunity to book a reservation, based on availability, at the Portland Airport
Fairfield Inn Marriott for only $65.00. Passengers simply have to call 503.253.3889 once they’ve made their
SeaPort reservation. Itineraries must be presented upon check-in at the Fairfield.

SeaPort Airlines operates over 100 daily scheduled flights in five Northwest cities, seven Mid-South cities, and
seven Southeast Alaska cities as Wings of Alaska. Each location consistently provides passengers with the
efficient and friendly service of a private airline at a price that cannot be beat.

SeaPort Airlines is a scheduled commuter airline. Tickets can be purchased at SeaPort’s website,
www.SeaPortAirlines.com or by calling 888.573.2767. Through ticketing will soon be available on SeaPort’s
new interline partner, US Airways.

Category: News & Updates

After the Centennial Round-Up is over, fans can revisit the rodeo on Fox Sports Network. “Let ‘er Buck — A Century of Western Tradition” will broadcast to the nation for six Saturdays beginning Oct. 3.

Round-Up Publicity Director Carl Culham is pleased with the way the show is coming together.

“We’re excited about this opportunity,” Culham said. “We’re also pleased with the sponsors’ quickness to support the series — not just because people were willing to invest in advertising at this time, but because of the high caliber of the sponsors.”

Wrangler will be the title sponsor and 522 Health is the presenting sponsor. Others include Let ‘er Buck Cologne, Pendleton Whisky, the state of South Dakota, Bee Natural Leathercare, Coca-Cola, SpeedyWilliams.com and Equibrand.

The show will air from 10:30-11 a.m. for 13 weeks, although Culham advises people check their television listings for possible local variations of that broadcast time. After the initial six episodes are shown there will be a feature on the Bob Feist Invitational, a team roping event held in Reno, and then the six Round-Up episodes will be rebroadcast. Culham added that the show will also be rebroadcast in the middle of each week, but the exact time and day of that airing has not been set yet. The announcers for the television series are bullfighter Rob Smets, fondly known as the Kamikaze Kid and Anna Hill who, in addition to her announcing career, raises bucking bulls.

Category: Features, News & Updates

PENDLETON — The Westward Ho! Parade to be held at 9 a.m. Sept. 17 during the Pendleton Round-Up will feature the largest number of entries in parade history. The logistics of featuring an estimated 1,200 animals in the non-motorized vehicle parade while allowing ticket holders access to the Round-Up Grounds by 11:30 a.m. to see the serpentine has caused Parade Director Billy Lorenzen to reverse the direction while the route will remain virtually the same.

“There’s no other way to do it and still give people access to the arena for the serpentine,” Lorenzen said. “It has to happen. There are 1,200 horses in the parade this year and things can happen with animals that could cause delays. We have to make it possible for ticket holders to get to the Round-Up Grounds.”

Lorenzen has met with Pendleton Police Chief Stuart Roberts about the logistics involved in the reversal of direction and says Roberts has been very cooperative about initiating the change.

All entrants will stage around the Round-Up Grounds and the Pendleton Convention Center, Lorenzen said. They will travel north on Southwest Court Avenue and then turn at the usual location and cross to Southeast Dorion Avenue and head back to the south. By traversing Court Avenue first, the street in front of the Round-Up Grounds should be cleared for people to easily walk down to the arena in time for the serpentine display of horsemanship.

“People who have tickets to Friday’s rodeo will want to watch the parade on Court,” Lorenzen said. “People who don’t will probably prefer to watch it on Dorion. We haven’t changed the route, just the direction.”

During Round-Up’s centennial parade there will be five announcer stands keeping track of the entries. They will be located at the Round-Up Grounds, at the new park on Southwest Court that allows access to the river parkway, on the north side of Main Street, near the post office and on Southeast Dorion Avenue and Southeast Eighth Street.

Lorenzen has made sure this parade will vividly reflect the history of Eastern Oregon in a timeline. Mark Rosenberg, carrying the American flag, will lead the parade. He will be followed by the five grand marshals, the chiefs of the Confederated Tribes of the Umatilla Indian Reservation and the oldest living Round-Up president. Following them will be the Round-Up and Happy Canyon boards of directors and royalty. Next will be 100 American flags, all of which have flown over bases in Afghanistan.

After the introductory entrants, the timeline begins.

“First will be the members of the Confederated Tribes, because they were here first,” Lorenzen said. “They will be followed by the wagons and stage coaches, staying true to the years they were here. Sheep came first so they will be in front of the wheat wagons and it will continue like that.”

This is the first year the Westward Ho! Parade has required advance registration from people participating in it. Lorenzen said that gives Round-Up the opportunity to plan the procession for historical accuracy and to anticipate problems like a large number of entries.

“We’re trying reversing the direction this year,” Lorenzen said. “If it works we’ll continue with it. If it doesn’t work, we’ll go back to the other direction.”

Category: News & Updates

No further entries are being taken for the parade.  For those entries that have been received  a letter is being sent to you that provides the following information.   This information is repeated here to clarify the many questions that are coming into  the Round-Up  Office.
For parade entries that ARE NOT riding in a Round-Up wagon or buggy:

Parade entry numbers may be picked up at the Registration Desk at the parade staging area at the vacant lot just West of the Wal-Mart store (also known as the Hatley Ground) from 10:00 AM to 4:30 PM on Thursday, September 16 and from 6:00 AM until the staging area empties on Parade Day, Friday September 17.  If you turned in a 2010 Westward Ho! Parade Participation Form you are Registered, but you need to get your numbered entry.  If, for some reason the desk does not have your number don’t panic, it can be handled right there.  It is the responsibility of each group to be ready to go on time and please assist the parade volunteers in getting in correct numerical order.  This is the first time we have done a numbered entry parade so work with us please!

Since the staging area is 1 mile from the parade start we will start assembling at 7:30AM Friday, September 17.  The Parade start time is 9:00 AM.

For parade entries that ARE riding in a Round-Up wagon or buggy:

Again the Parade starts at 9:00 AM this year.  All of the people who are riding in a Round-Up furnished wagon or buggy need to be the Round-Up Grounds parade assembly area no later than 7:30 AM.  Again assembly area for those riding in a Round-Up provided wagon or buggy is the Round-Up Grounds and not the Hately Ground staging area.  To get to the Round-Up Grounds assembly area walk, or have someone drop you off  at the Dairy Queen gate to the grounds on SW Court Ave.  There will not be any parking available on the Round-Up grounds so again please be prepared to be dropped of.   Enter the grounds through the gate and walk North (toward the river) into the grounds until you see a sign on the left which says Parade Wagon & Buggy Riders Here with an arrow pointing to the left.  All riders must walk in as no vehicles will be allowed onto the Round-Up Grounds.

You will check in with the ladies with the clipboards to let them know you or your group are / is here.  They may tell you to wait or they may get you on your ride right away.  The Round-Up grounds assembly area is the  only place that riders using Round-Up provided wagons or buggies  may get on their rides.  There will not be any opportunities for riders to get on a wagon or buggy at or near the start of the Parade this year.

Thanks for your cooperation in making this year’s Westward Ho! Parade a truly Centennial event!

Category: News & Updates

PENDLETON — As people don pastels for Tough Enough to Wear Pink Day on Sept. 16 at the Round-Up, the history of rodeo women will be celebrated at the Round-Up and Happy Canyon Hall of Fame, 1114 S.W. Court Ave. Author Jill Charlotte Stanford will sign copies of her book “Wild Women and Tricky Ladies” from 10 a.m. to 1 p.m.

“The book hasn’t been released yet, but the publisher has done an early printing to allow us to present this event,” Virginia Roberts of the Hall of Fame said.

The book, described as highly illustrated, celebrates the female trick riders and other performers who have played important roles in rodeos, Wild West shows and fairs since the 1800s. Stafford, of Sisters, takes a look into both the lives and philosophies of these women.

Stafford, who also authored “The Cowgirl’s Cookbook,” utilizes first-hand accounts of life on the rodeo circuit as well as archival photography in the book.

Riding tricks such as the fender drag and the suicide drag that are described in the book are still used today by modern trick riders. Among the cowgirls the author explores is Bertha Blancett, who excelled in Roman riding at the Pendleton Round-Up, winning the purse countless times. The author also explores the lives and attitudes of Hazel Walker and Babe Lee, trick riders in the 1920s on the fair and rodeo circuits.

Stanford’s appearance is especially fitting considering the current Hall of Fame exhibit. “Women of the Rodeo” offers a visitors a look at vintage photographs and descriptions of cowgirls including Blancett, Mabel Strickland, Florence Adams, Ollie Osborn and Ella and Rhoda Lazinka.

Roberts, who researched the exhibit, found an excerpt in an Ohio newspaper that illustrates the toughness of the wild women Stafford so admires. After a bronc threw

several professional cowboys, Adams rode “the untamed brute” for 15 minutes, bringing him to a complete standstill.

The Hall of Fame is located across the street from the Round-Up Grounds and will be open daily during Round-Up week, the second full week in September. Admission to tour the exhibit is $5 for adults, $4 for senior citizens and $2 for children. There is no charge for visitors coming to have a book signed. For more information about the Hall of Fame call 541-278-0815. For information on other Round-Up and Happy Canyon events call 541-276-2553 or 800-457-6336.

Editor’s note: Please add the book signing to your calendar of Round-Up events.

Category: Features

PENDLETON—Tom Denchel’s Ford Country.com has announced the introduction and upcoming sale of special “LET ’ER BUCK” limited edition customized trucks and luxury SUV’s in celebration of the Pendleton Round-Up’s Centennial.

Reservations are now being accepted for purchase of 24 Ford F-series trucks and Expeditions in this once-in-a-century limited edition. Customized in collaboration with a nationally-recognized firm, each vehicle will be numbered and feature high-quality custom interior and exterior badges,  graphics and other quality features authorized by the Pendleton Round-Up Association.

The “LET ’ER BUCK” themed vehicles will be driven by Round-Up Association board members and officials during this year’s anniversary festivities and then be sold, according to James Harvey, General Manager for Tom Denchel’s Ford Country.com.

In support of the Pendleton Round-Up Foundation, a sister organization of the Round-Up Association, Tom Denchel’s Ford Country.com will make a tax-deductible donation to the foundation in the purchaser’s name at the time of each sale.

“For purchasers of these beautiful vehicles it is a wonderful way to keep the spirit of this milestone anniversary alive while supporting the foundation,” said Steve Corey, President of the Round-Up Foundation. “We welcome Tom Denchel’s Ford Country.com’s involvement with the foundation and other Round-Up activities.”

According to Harvey, the development and sales of the “LET ’ER BUCK” limited edition vehicles is a natural way for Tom Denchel’s Ford Country.com to become involved with the Round-Up Foundation and community.

“By offering this special limited edition, we can play a role in honoring the families and traditions of the Old West–which is one of the primary goals of the foundation,” said Harvey.

“As a family company, we share those important values.”

With full-service Ford dealerships in Hermiston and Prosser, Tom Denchel’s Ford Country.com has opened a new Automotive Express Service Center in conjunction with the Pendleton Grain Growers at PGG’s Pendleton retail location.

For information on reserving and purchasing these limited edition trucks and SUV’s, contact contact James Harvey direct at Tom Denchel’s Ford Country.com at 541-561-3306 or 1-800-345-3068, or visit www.fordcountry.com

Category: Features, News & Updates

Kenny Rogers and The Oak Ridge Boys will headline the Saturday, Sept. 11^th at the Pendleton Round-Up and Happy Canyon Concert.  The annual concert is the opening of the week-long activities of the world famous Pendleton Round-Up and Happy Canyon..

Round-Up publicity director Carl Culham talks about these iconic groups with reverence.

“There’s over 100 years of performance experience and success between these two acts,” he said.  “It’s very appropriate for the Round-Up centennial year to have artists like these that know how to put on a great show.  We are excited to be able to bring these legends to Pendleton.”

Happy Canyon publicity director Michael Corey agrees.

“When you think of country music icons, Kenny Rogers and the Oak Ridge Boys are at or near the top of the list,” he said.  “These artists have seen it all, done it all, and are now coming to Round-Up and Happy Canyon to kick off a special year.  We’re really looking forward to what will be literally, a legendary show.”

Tickets for the Pendleton Round-Up and Happy Canyon Concert are still available.  People are invited to call the Round-Up/Happy Canyon ticket office at 1-800-457-6336, 541-276-2553, Ticketmaster at 800-745-3000, or log on to www.ticketmaster.com.

Category: Events, News & Updates

For many, the Friday we spend in Pendleton will be one of the best days of their Cycle Oregon experience. And, while the Round-Up itself doesn’t start until the afternoon, there are related festivities that promise to keep a smile on your face from the moment you arise until the moment you (attempt to) go to sleep.

The day begins at 9 am with the Westward Ho! Parade, which pays tribute to the early days of the West and the pioneers whose descendants participate in the Round-Up. To commemorate the 100^th anniversary of the event, the parade will be led by 100 flag-bearing riders on horseback, followed by a procession of covered wagons, Mormon carts, buggies, surreys and all manner of authentic Old West transport.

Then it’s off to the Round-Up, where we’ll be treated to an afternoon of bareback riding, saddle bronc riding, calf roping, team roping, steer wrestling, steer roping, barrel racing and bull riding. We’ll also enjoy a procession of the area Tribes and Native American dancing.

Each day the Round-Up will also feature a “throwback event” from years gone by, and on Friday we’ll also get to see the serpentine, which is a magnificent procession of horses that snakes its way through the grounds. The serpentine begins before the official 1:15 Round-Up start time, so plan to get there early.

Request a wine spritzer at your own peril

Those who want to mix it up with the crowd during the rodeo are sure to love the world-famous “Let ‘er Buck Room.” At this particular watering hole you can have any beverage you like as long as it’s hard liquor. Requests for beer will be politely declined and requests for wine or umbrella drinks are likely to end badly.

If this is your first experience with rodeo, you’re in for a treat. The basics of each event will be outlined in the Round-Up program. If you’d like to “learn the ropes” before you arrive, this primer is a good place to start.

Just across the street from the Round-Up grounds is a gift shop and a great Round-Up Museum and Hall of Fame that is highly worthwhile.

The final event of the day is the Happy Canyon Night Show. This historical pageant tells the story of how the West was settled, from the perspective of the pioneers as well as the local Indian tribes, and it effectively showcases and celebrates both cultures. In many cases, different roles in the show have been passed down through multiple generations of family members. Happy Canyon is punctuated by a fireworks display and, for the daring, music and dancing at Goldie’s at the Canyon followed by general revelry that should be winding down at about the same time we need to saddle up for Saturday’s epic climb.

Let ‘er Bike!                                                           Blog post written by Dean Rodgers of Cycle Oregon

Category: Events, Visiting Pendleton

In September 1910, the first Pendleton Round-Up drew a crowd of 7,000 spectators. It was an instant sensation, and over the past one hundred years the gathering has grown in popularity and size into what is now a four-day event attracting visitors from around the world.
One hundred years later, Western Crossings, LLC is proud to present Let’er Buck Cologne, the official fragrance of the Pendleton Round-Up. It is that same cowboy spirit that was first captured in 1910 that we hope to embody in our unique fragrance for men.

Let’er Buck Cologne will be available in the Pendleton Round-Up Retail Store, located inside the Hall Of Fame Building at 1114 SW Court Avenue in Pendleton Oregon ~ Fragrance will be available September 1st, 2010

The Offical Fragrance Of The Pendleton Round-Up

About Let’er Buck Cologne: Let’er Buck Cologne is a limited edition, vintage cologne spray – and the official
fragrance of the legendary Pendleton Round-Up. The cologne bottle sits in a durable tin base, secured with a tin cap to allow for easy travel. A unique creation combining citrus top notes with alluring spices and warm, so$ woods. Bergamot and mandarin notes are combined with lavender and a spice accord of nutmeg and clary sage. This is blended into a base of white amber, sensious musk and warm sandalwood.

Pro Rodeo Sponsorships: Let’er Buck Cologne is proud to be official sponsors of WPRA NW Barrel Racer Jodi Hoctor and PRCA Steer Wrestler Blake Knowles (son of former National Finals Rodeo Saddle Bronc Riding Average Winner and current ESPN Pro Rodeo commentator Butch Knowles).

Category: Features, News & Updates