Tough Enough to Wear Pink Day
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Thursday Round-Up Performance -Tough Enough to Wear Pink Day

Date: Sept 11, 2025
Time: 1:15 PM - 5:00 PM
Cost: $20-$36
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We look forward to seeing you on Thursday, September 12th, as we celebrate 18 years of Tough Enough To Wear Pink at the Pendleton Round-Up!

Make sure to use the hashtag #leterbucktetwp in all your social media posts!

2023 TETWP donates $40,000 to local cancer support organizations!

2022 TETWP donates $36,000 to local cancer support organizations!

2021 TETWP donates $28,000 to local cancer support organizations!

2020 TETWP donates $11,000 to local cancer support organizations!

2019 efforts raised over $25,000 for local cancer support groups!

2018 efforts raised over $24,257 for local cancer support groups!

2017: $18,450

2016: $19,005

2015: $39,604

2014: $26,131

2013: $22,891

2012: $30,318

2011: $10,867

2010: $23,483

2009: $17,904

2008: estimated $20,000

2007: estimated $20,000

2006: estimated $20,000

Over the past decade, the Pendleton Round-Up Association has been an active participant in the “Tough Enough To Wear Pink” (TETWP) campaign, an initiative to raise awareness and money for breast cancer patients in our local community. Many PRCA rodeos across the country have taken up the TETWP campaign with outstanding success. Therefore the Pendleton Round-Up has designated Thursday, the second day of Round-Up as our local “Tough Enough To Wear Pink” Day. The funds raised from this event will help local breast cancer patients both during and after cancer treatment.

The concept of cowboys wearing pink may sound funny but that is what makes Tough Enough to Wear Pink so special. Pink symbolizes courage, strength and determination when the western industry comes together in the fight against breast cancer. If the most rugged and courageous of American icons, the American cowboy, can wear pink to show support and respect, ask yourself: Are You Tough Enough To Wear Pink?

The TETWP campaign was the brainchild of Terry Wheatley, a breast cancer survivor and Karl Stressman, Director of Special Events for Wrangler. The campaign was launched at the 2005 National Finals Rodeo and to everyone’s surprise all but two of the contestants wore pink and a vast majority of the spectators were also wearing pink. Funds from the Pendleton Round-Up TETWP campaign goes to two local cancer support groups that support local breast cancer patients during and after cancer treatment - St. Anthony Cancer Care Clinic and the Kickin’ Cancer New Beginnings program.

We are all aware there is no one that has not been personally touched by breast cancer and we are asking the community, rodeo contestants, and sponsors all to wear pink on that Thursday of Round-Up as we look forward to raising awareness and money for our community.


Photo Credit to Catching Violet Photography

Purchase Pins

Here are all the locations you can purchase pins for 2024!

  • ACE HARDWARE
  • ALEXANDERS
  • ARROWHEAD TRAVEL PLAZA
  • D&B
  • EASTERN OREGON RENTALS & SALES
  • EAST OREGONIAN
  • EMERALD & IVY
  • GROCERY OUTLET
  • HAMLEYS
  • HERITAGE STATION
  • HINES MEATS
  • LLB LEATHER GOODS
  • MISSION MARKET
  • PENDLETON CHAMBER
  • PIECE OF PENDLETON
  • ST. ANTHONY HOSPITAL GIFT SHOP
  • THOMPSON RV
  • US BANK
  • WESTERN AUTO
  • ZIMMERMANS


THANK YOU TO OUR 2023 SPONSORS!

Gold

  • The Harold & Arlene Schnitzer CARE Foundation/Jordan Schnitzer
  • CHI St. Anthony Hospital
  • Toyota
  • Stangier Wealth Management
  • Elkhorn Media
  • Swire Coca Cola

Silver

  • Clickit RV of Milton-Freewater
  • Eastern Oregon Cancer Network

Bronze

  • Dr. Robert Pratt, DMD
  • Premium Tire & Lube

Pink

  • Altrusa International of Pendleton
  • Banner Bank
  • Coldwell Banker Farley Company
  • Columbia Distributing
  • Guild Mortgage
  • Happy Trails Mobile Bar
  • Montana Silversmiths
  • Pendleton Hat Company
  • Prodigal Son
  • Wheatland Insurance
  • Umpqua Bank
  • Justin Boots

Gate Sponsor
Prodigal Son


PERFORMANCE TICKET
PERFORMANCE TICKET
Sept 11, 2025 | 1:15 PM - 5:00 PM
$20-$36
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